NRR Improvement
Retention
StatusValidated
PriorityCritical
QuadrantSTRATEGIC
Impact10/10
Difficulty8/10
Valuation impact$4MModeled
TargetAug 21, 2026
Buyer proofBuyer Acknowledged
OwnerThe company CEO
Why this increases exit value
NRR is the metric that most directly sets the ARR multiple. It is also the metric a buyer will diligence hardest, because it predicts what the asset is worth to them after integration.
Buyers this makes the company more valuable to
3 approvedProves: NRR 117%, 2024 cohort 119%.
Proves: Cohort workbook.
Proves: NRR by dealer size rises with group size.
Definition of done
Completion criteria
NRR above target for two consecutive quarters from a reconcilable source.
Evidence required
Cohort NRR calculation with documented methodology, reconciled to billing.
Risks
Not defined
Dependencies
Not defined
Tasks
No tasks attached